We’re often commissioned to build bespoke applications for the insurance industry. As with any vertical, it’s addressing the industry-specific nuances that really determines how leading-edge the final solution really is.

With that in mind, here are the top components we think should be playing a role in your bespoke insurtech solution.


Convenience and expedience are critical in a transaction. Generally, if participants in a process have to print, sign, scan and fax documentation, it will take longer for them to get around to doing it. If you’re not using e-signatures, then there’s a high chance that your competitors are executing processes faster than you. The electronic signature marketplace is no longer new, which means that APIs and integration protocols are well established. It’s easy to integrate a known and trusted platform into a bespoke system as part of the overall solution.

Detailed audit trails

It’s not that we favour a culture of blame of course, but in a regulated industry, accountability and traceability are important. Whether it’s tracking renewals, endorsements, quotes or claims – or the detailed edits that may take place within these items – you’ll need to know the who, what and when of each change. Any system that doesn’t offer an easy to track audit trail, isn’t fit-for-purpose.

Timely reminders

Generally, policies are date-sensitive, as are the communications that you need to have with policyholders, underwriters and other interested parties. Wherever you sit in the industry, it’s important that you can trust your system to do the heavy lifting for you, in terms of ensuring that the right workflow activities are automated and prompted at the right times.


This is by no means as leftfield as it may initially seem! With video now so ubiquitous as a marketing tool, it would be easy to overlook the key role it can play in an evidential capacity. Whether it be via the inclusion of a robust video service with fast upload and streaming, or the provision of a bespoke video capture app, there are multiple ways to embrace video in insurance systems. There’s no doubt that it, in many cases, it can help to understand the detail behind a claim more quickly.

Device agnosticism

Being able to cater for any device – desktop, laptop, tablet, phone – and provide the optimum user experience for each is particularly important for mobile workforces. When you tie this together with some of the other points in our list (such as e-signatures) you create a potentially class-leading system. Brokers, for example, can go out and about, meeting with underwriters, while being able to close deals in-person by getting documentation signed there and then, on a tablet.

Open architecture

Today’s perfect system will always be tomorrow’s imperfect system. The way we tackle that is to build flexibility into the heart of our solutions. Invariably we can serve data via an API, and also connect to a wide range of systems by using third party APIs. This means that you’re never backed into a technology cul-de-sac, and can always swap out or add new integrations as your needs develop.

Clearly, there are a plethora of considerations, when it comes to planning a new system. Placing the points above at the heart of the specification makes for a compelling starting point, complemented by a bespoke user interface, tailored workflow processes and secure hosting.

We’re able to provide wireframes and prototypes at low cost, so you are limited only by your requirements and your imagination!